Spinach Cannabis

Spinach is a cannabis brand. Because of government rules, they can’t show the product or the effect of it in advertising. So, instead, Spinach showed the (lame) effect of not smoking weed. Spinach created HIGH Definition Glasses. They had no lenses or fancy tech, they only give you an enhanced experience when you’re high. They were given away at the Toronto International Film Festival and paired with a theatre ad that brought the experience to life.