Skin +Doresement Deal

“This ad rules” - x games

Turning a Canadian athlete into a half-naked Canadian athlete.
Athletes are covered in logos—on gear, covering their skin—so to tell men about its new, high-performance body wash, Dove Men+Care bypassed sportswear altogether, inking the first-ever sponsorship deal directly on professional snowboarder Mark McMorris’ skin.

Applied Arts Winner, Social Streaming
CLIOs, Sports Shortlist for Partners & Sponsorship
Comm Arts Winner, Digital Advertising
Summit Awards Platinum, Influencer Marketing