Let’s Loop Together
When we loop together with others we discover that the world is as colourful as Froot Loops. That’s why we launched a free digital library filled with Equity, Diversity and Inclusion content, so we can better understand each other. Let’s Loop Together!
This project took over 2 years to create. We not only made TV spots and a website but we also changed the entire Froot Loops pack. Covering it with information about the Loop Together library program.
Visit the digital library yourself here.
Art Director: Angelo Roldan
If you don’t want to check out the website (or it’s down) you can check out a snapshot of the experience below.
This is what happens when you enter the site, hello Toucan Sam!
Then you can browse the library of books and podcast playlists.
Select a book and start reading about diversity and inclusion topics.